Gabriel Marquês Martins

Marketing meets sales operations: demand, CRM, pre-sales and negotiation begin working as one system.

• Strategic management of marketing, performance and pre-sales, connecting demand generation, CRM and sales operations.
• Management of CPL, CAC, ROI, conversion, appointment attendance and sales.
• Meta Ads, Google Ads and OLX, including copywriting, targeting, A/B testing and ongoing optimization.
• End-to-end funnel design, from lead to sale, with outreach sequences, automation, ClickUp and ManyChat.
• Leadership, training and coaching for SDRs and sales negotiators.
• Analysis of the market, competitors and consumer behavior.

Building the foundations becomes as important as execution.

• Established the strategic marketing department, internal processes and a framework for team development.
• SEO and paid traffic optimization focused on acquisition, conversion and investment efficiency.
• Content, digital presence and engagement planning.

Marketing becomes directly connected to market intelligence.

• Built the market intelligence function, hired the team and implemented data analysis.
• Competitive benchmarking to identify strategic gaps and opportunities.
• Qualified lead generation campaigns and support for growth through inside sales.
• Strategic direction for agribusiness events and optimization of import processes.

Brand, acquisition, automation and the sales experience begin to operate as a single system.

• Rebranding, brand manifesto and visual identity consolidation.
• Integrated 360° planning for real estate developments, focused on conversion and sales.
• Always-on inbound marketing funnels and customer journey automation.
• Events for premium audiences, generating follow-up business opportunities.

Brand moves beyond communication to become an experience and a perception of value.

• Brand repositioning and reinforcement of Brazilian identity in branding and visual identity.
• Luxury events and collaborations with BMW, PRC Construtora and Sicoob.
• Customer experience and engagement strategies for physical spaces and sales visits.

Marketing is approached as a department, a brand and an operation at the same time.

• Full rebranding and repositioning for B2B audiences.
• Process design and team management using Kanban.
• Sales strategy optimization focused on conversion.

Performance becomes a core part of my expertise.

• Advanced SEO, inbound marketing and paid traffic automation.
• Programmatic advertising and CRO to improve conversions.
• Influencer partnerships to increase visibility and engagement.

The focus shifts from execution alone to building structure.

• Established marketing as a strategic business function.
• Developed a customer support platform, adding value to the product and customer experience.
• Brand development and support for the sales team.

Marketing gains a deeper connection with the financial side of the business.

• Inbound marketing to increase conversions for study abroad packages.
• Cash flow management, invoicing and payments.

Communication scales across different businesses, audiences and channels.

• Integrated 360° client campaigns across digital and print media.
• Paid traffic and content focused on generating qualified leads.

The first layer: execution and understanding the business from within.

• Created a new brand, visual identity, digital presence and in-store experience.
• Paid traffic and strategic partnerships with travel portals.