# Gabriel Marquês Martins https://gabrielmmrtns.link/en.html São Paulo, SP Marketing, Growth & AI Gabriel Marquês Martins Strategic Marketing, Growth, AI & Market Intelligence Specialist Strategy, data, technology and creativity working together for growth. Over 11 years building brands, operations, teams, processes and acquisition systems — combining strategy with hands-on execution in B2B and B2C businesses. Explore my experience Download résumé (PT) LinkedIn Instagram WhatsApp 11+ years of experience B2B + B2C business models 8 industries cross-industry experience Current role FUTURO Corp Growth & Performance Specialist Strategy Vision + execution Applied AI Systems + scale Continue the story A career built layer by layer What happens when strategy, marketing, data, technology and creativity become parts of the same challenge? My career began with execution. Over time, I moved into building departments, leading teams, measuring performance, connecting marketing with sales operations and applying technology to business decisions. I never left one discipline behind to learn another. I kept building experience until I could bring brand, acquisition, intelligence, data and automation together around growth. 2015 Marketing & Design 2019 Building foundations 2021 Performance 2023 Brand & Market 2025 Growth & Revenue 2026 AI & Intelligence Current role Mar 2026 – present FUTURO Corp Growth & Performance Specialist São Paulo, SP Growth, performance, market intelligence, branding and artificial intelligence working together to expand the ecosystem. 01 Growth & Performance Acquisition, conversion, channel optimization, CPL, funnel quality and investment efficiency. 02 Market Intelligence Competitive benchmarking and analysis to guide positioning, communication and expansion decisions. 03 Digital, SEO & GEO Website architecture, organic visibility, content and digital journeys designed for conversion. 04 Branding & Storytelling Positioning, verbal identity, sales narratives and consistent corporate communication. 05 Applied AI Systems, reports, analysis and automation for productivity, scale and decision-making. 06 Authority & Expansion Morning Call by FUTURO invest, franchisee relationships and digital process improvement. Professional experience Each chapter added a new layer. Expand each role to explore its scope. The positions, dates and responsibilities below were reviewed against my 2026 résumé. 2025–2026 VAAPTY — Grande Curitiba / Fazendinha Marketing & Pre-Sales Manager (Performance) May 2025 – Feb 2026 Curitiba, PR Marketing meets sales operations: demand, CRM, pre-sales and negotiation begin working as one system. Strategic management of marketing, performance and pre-sales, connecting demand generation, CRM and sales operations. Management of CPL, CAC, ROI, conversion, appointment attendance and sales. Meta Ads, Google Ads and OLX, including copywriting, targeting, A/B testing and ongoing optimization. End-to-end funnel design, from lead to sale, with outreach sequences, automation, ClickUp and ManyChat. Leadership, training and coaching for SDRs and sales negotiators. Analysis of the market, competitors and consumer behavior. 2024 Grupo Moleta Business Partner — Marketing Manager Jul 2024 – Dec 2024 Curitiba, PR Building the foundations becomes as important as execution. Established the strategic marketing department, internal processes and a framework for team development. SEO and paid traffic optimization focused on acquisition, conversion and investment efficiency. Content, digital presence and engagement planning. 2023–2024 LEÃO energia Market Intelligence & Strategic Marketing Coordinator Nov 2023 – Aug 2024 Londrina, PR Marketing becomes directly connected to market intelligence. Built the market intelligence function, hired the team and implemented data analysis. Competitive benchmarking to identify strategic gaps and opportunities. Qualified lead generation campaigns and support for growth through inside sales. Strategic direction for agribusiness events and optimization of import processes. 2023 OPÇÃO Imóveis Business Partner — Marketing Coordinator Jun 2023 – Nov 2023 Maringá, PR Brand, acquisition, automation and the sales experience begin to operate as a single system. Rebranding, brand manifesto and visual identity consolidation. Integrated 360° planning for real estate developments, focused on conversion and sales. Always-on inbound marketing funnels and customer journey automation. Events for premium audiences, generating follow-up business opportunities. 2023 Grupo OCA Business Partner — Head of Marketing Jan 2023 – May 2023 Maringá, PR Brand moves beyond communication to become an experience and a perception of value. Brand repositioning and reinforcement of Brazilian identity in branding and visual identity. Luxury events and collaborations with BMW, PRC Construtora and Sicoob. Customer experience and engagement strategies for physical spaces and sales visits. 2022–2023 PLIN Energia Business Partner — Head of Marketing Aug 2022 – Jan 2023 Maringá, PR Marketing is approached as a department, a brand and an operation at the same time. Full rebranding and repositioning for B2B audiences. Process design and team management using Kanban. Sales strategy optimization focused on conversion. 2021–2022 VentureShop Communications & Marketing Supervisor Oct 2021 – Aug 2022 Maringá, PR Performance becomes a core part of my expertise. Advanced SEO, inbound marketing and paid traffic automation. Programmatic advertising and CRO to improve conversions. Influencer partnerships to increase visibility and engagement. 2019–2021 Roltens Marketing Coordinator Jul 2019 – Oct 2021 Maringá area, PR The focus shifts from execution alone to building structure. Established marketing as a strategic business function. Developed a customer support platform, adding value to the product and customer experience. Brand development and support for the sales team. 2018 Minds Travel (Minds Franchising) Marketing & Finance Jun 2018 – Dec 2018 Maringá, PR Marketing gains a deeper connection with the financial side of the business. Inbound marketing to increase conversions for study abroad packages. Cash flow management, invoicing and payments. 2017–2018 Agência Samba — Google Partner Graphic Designer & Social Media Specialist Sep 2017 – Jun 2018 Maringá area, PR Communication scales across different businesses, audiences and channels. Integrated 360° client campaigns across digital and print media. Paid traffic and content focused on generating qualified leads. 2015–2017 Automobility Administrative & Marketing Assistant Feb 2015 – Apr 2017 Maringá area, PR The first layer: execution and understanding the business from within. Created a new brand, visual identity, digital presence and in-store experience. Paid traffic and strategic partnerships with travel portals. Consulting & projects Expertise applied beyond corporate roles. Strategy, branding, acquisition and sales structure projects developed for different business contexts. Nov 2025 – present Nubelle Curitiba — Rebouças Marketing, Growth & Branding Consulting Paid traffic, demand generation, acquisition and performance. Customer service processes connected to marketing and conversion. Renaming, rebranding and positioning planning. Website, user experience, CRM, customer relationships and sales processes. Jan 2025 – present Agência WOW Strategic Advisor & Planner Strategic advice and planning for the agency's clients. Jul 2024 – present HUB-e Contabilidade Rebranding, Paid Traffic & Digital Positioning Consultant Rebranding, paid media and digital positioning. Jan 2024 Fortis Distribuidora Renaming, Rebranding & Market Positioning Consulting One-off renaming, rebranding and positioning project. Areas of expertise Breadth to connect. Depth to deliver. A multidisciplinary profile built around six interconnected areas that drive business growth. Strategy Marketing & Markets Strategic marketing, market intelligence, competitive intelligence, positioning and go-to-market strategy. Acquisition Growth & Performance Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, programmatic advertising, OOH, CRO and funnels. Identity Branding & Experience Branding, rebranding, renaming, verbal identity, customer journeys, UX/UI and customer experience. Technology AI & Automation Prompts, agents, workflows, content generation, reporting, analysis and AI-powered productivity systems. Operations CRM & Conversion RD Station, HubSpot, ActiveCampaign, ManyChat, ClickUp, inbound, outbound, outreach sequences and lead qualification. Decision-making Data, BI & Management KPIs, dashboards, Google Analytics, Looker Studio, Scrum, Kanban, Lean, projects, risks and leadership. Education & development A foundation that keeps evolving. Academic education, languages, courses and leadership experience that complement my professional work. PUCRS MBA in Marketing, Branding & Growth Feb 2024 – Feb 2027 In progress UniCesumar Undergraduate degree in Marketing (Tecnólogo) Jan 2021 – Dec 2023 Completed Universidade Estadual de Maringá Bachelor's degree in Economics 2019 – 2021 Studies on hold Languages English Advanced Spanish Intermediate French Basic Courses & certifications Artificial Intelligence for Marketing — 2025 Head of Marketing — 2023 Inbound Marketing — 2021 Industrial Marketing — 2020 Learn to Invest in the Stock Market 3.0 — 2020 Business Strategy — 2020 Financial Intelligence — 2020 Sales Management: How to Build a Company's Sales Department — 2019 Digital Marketing — 2017 How to Sell Using Social Media — 2016 Lean Six Sigma Yellow Belt Extracurricular leadership Economíadas Caipira Marketing President Aug 2018 – Aug 2021 Strategic leadership in marketing, digital and paid media, and team coordination. Atlética XI de Setembro — UEM Director of Marketing & Sports Oct 2016 – Nov 2020 Marketing, sports events, digital campaigns and visual asset management. At a glance Straightforward answers about my profile. A concise overview for recruiters, business leaders and search engines. Who is Gabriel Marquês Martins? A São Paulo-based professional with over 11 years of experience in strategic marketing, growth, performance, branding, market intelligence and AI for business. What is his current role? Since March 2026, he has been a Growth & Performance Specialist at FUTURO Corp, connecting acquisition, intelligence, positioning, content, digital processes and automation. What challenges can he address? Building marketing functions, generating and qualifying demand, improving funnel performance, brand positioning, competitive intelligence, CRM, BI and AI automation. Which industries has he worked in? Retail, wholesale, manufacturing, technology, energy, automotive, real estate and premium segments, across B2B and B2C models. Professional contact Let's connect strategy, technology and growth. I'm based in São Paulo and open to conversations about marketing, growth, performance, market intelligence and AI for business. Chat on WhatsApp Send an email LinkedIn Instagram Résumé in DOCX (Portuguese) LinkedIn: https://www.linkedin.com/in/gabrielmmrtns Instagram: https://instagram.com/gabrielmmrtns WhatsApp: https://wa.me/5511942327162 Email: gabrielmarquesmartins@hotmail.com